The Internet has revolutionized our society and is now in the process of revolutionizing the way we deliver healthcare. I attended a conference in Berlin on the subject. What an eye opener! Experts in the field of internet marketing and social networkingdemonstrated how rapidly things are changing in patients’ desires to communicate with each other about their healthcare delivery. This was the first formal meeting where IVF Clinicians and Internet experts share information to understand the ways to improve communication.
As a result of the meeting, I took away some important practical tips. We modified our web site and enhanced our social media monitoring capability. I realized that the ‘old days’ of print ads or other marketing approaches were being replaced by social media communication. The IVF Center that best uses this mode of marketing will definitely have a competitive edge. I hope Dr Shoham considers keeping the momentum and organizing a follow up congress in the future since this field changes so rapidly.
MICHAEL ALPER, MD
Medical Director, Boston IVF
Associate Clinical Professor OBGYN| Harvard Medical School
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